Wavelength

A behavioural study into the undergraduate student market

The pace of change for HE marketing has been mind-boggling. New fees, new technologies and new media have all combined to transform the way prospective students think about, talk about and interact with you.

Add to this squeezed budgets and an explosion in competition and it’s never been so important for you to get on the same wavelength as the post-2012 audience. It’s every marketer’s dream to get inside the heads of young people, because your marketing strategies hinge on your understanding of their attitudes, behaviours and lifestyles. After all, the future is no longer about who shouts the loudest. It’s who listens. Who’s on the same frequency. Who knows what makes them tick.

Tune into the minds of potential students

Today’s students are called many things – Generation Y, The Millennials or The Net Generation. But they are all individuals. And they don’t all want the same things. Although some natural segmentation does take place, we can no longer lump all students together. It’s time for a major segmentation study to investigate and analyse a new generation of students. So, join us on our journey into the minds of the most marketing savvy people on the planet. The Wavelength project is about to begin.

Find out more about the Wavelength process.

For a full description of the study and more details, download the Wavelength brochure (pdf, 1MB).