The Research Alliance

What a year it’s been. We’ve all learnt so much. We’ve tackled the hot topic of tuition fees. We’ve looked at the world of social media and found that it’s not the mysterious realm some would have you believe. And we’ve even explored India, which proved to be a real eye-opener in more ways than one.

So, where next in our search for new knowledge? Well, before we start the journey and year two of the Heist Research Alliance gets underway – we need to let you know about some changes. This isn’t change for change’s sake. We’ve listened to what you’ve had to say. And you’ve told us that you want the flexibility to dip in and dip out whenever you like. You’re also keen to make sure that we keep our insight relevant and make every penny count. So here you go: the new things you can look forward to in 2011-2012.

We’ve lots of bright ideas for future projects. But we want to know where our expertise will really count. So, we’ll give you plenty of opportunities to tell us which burning issues you want us to get under the skin of.

We know budgets are tight everywhere at the moment. Which is why you can trust us to keep the price of each project as low as possible. We’ll price our projects individually to reflect their scope and complexity, passing savings on to you whenever we can.

Buying in bulk’ is an effective way to make cost-savings. But you don’t want to commit to three research projects upfront. So, this year, we’ll announce one project at a time and keep in touch with you to get your thoughts on potential future projects. The very nature of syndicated research is collaborative, so we’ll only go ahead with projects once we’ve got the support of the right number of partners.